Skip to main content
    Back to all articlesComparisons
    • 12 min read••1.1k reads

    10x Ads vs PropulseVA: Marketing Agency or Virtual

    Hire a contractor marketing agency like 10x Ads or a managed VA provider like PropulseVA? Compare services, costs and the ACQUIRE-OPERATE-AUTOMATE framework.

    Quick Answer

    Hire a contractor marketing agency like 10x Ads or a managed VA provider like PropulseVA? Compare services, costs and the ACQUIRE-OPERATE-AUTOMATE framework.

    Key Takeaways

    • 10x Ads is a performance marketing agency specializing in exclusive local lead generation for home service contractors through Google Ads, Meta Ads, Google Business Profile optimization, and conversion-focused call funnels.
    • No.
    • If your phone is silent, hire an agency like 10x Ads to generate job opportunities.
    • Yes.

    What 10x Ads vs PropulseVA Is

    10x Ads is a performance marketing agency specializing in exclusive local lead generation for home service contractors through Google Ads, Meta Ads, Google Business Profile optimization, and conversion-focused call funnels.

    Continue Reading

    Project Manager, PropulseVA

    Criselle Julian

    Project Manager, PropulseVA

    Criselle Julian is Project Manager at PropulseVA. Criselle manages client onboarding, project execution timelines, and virtual assistant performance support. Leveraging deep expertise in AI tools and agile project management, she ensures seamless daily operations between clients and their dedicated PropulseVA virtual assistants.

    • Project Manager at PropulseVA
    • Specialist in Client Onboarding & Project Execution
    • Expert in Agile Workflow Tracking & AI Productivity
    10x Ads vs PropulseVA: Marketing Agency or Virtual

    10x Ads vs PropulseVA: Quick Answer

    10x Ads is a specialized contractor growth and paid media agency founded by Sam Lozano, focusing on exclusive local lead generation (Google Ads, Meta Ads, Local Map Pack optimization, and call funnels) starting at a $1,500/month management retainer plus ad spend.

    PropulseVA is a managed virtual assistant and CRM automation provider supplying dedicated, pre-vetted Filipino talent for administrative operations, customer intake, and CRM pipeline management, alongside custom done-for-you workflow engineering.

    Core takeaway: 10x Ads acquires the lead; a PropulseVA virtual assistant or automation system captures, nurtures, and tracks that lead inside your CRM so marketing dollars do not leak.

    What Is 10x Ads?

    Based in St. Petersburg, Florida, 10x Ads operates as a performance-driven contractor marketing agency. Its primary service centers on exclusive territory lead generation for home services, including HVAC, plumbing, roofing, water damage restoration, and remodeling businesses.

    According to 10x Ads’ published disclosures, the agency works under an exclusive model: one contractor per trade within a 30-mile radius. Its core offering encompasses:

    • High-Intent Google Ads: Full account builds, Search, Local Services Ads (LSA), Performance Max campaigns, and weekly search-term negative auditing.
    • Meta Paid Advertising: Targeted Facebook and Instagram ad campaigns generating homeowner inquiries and estimate calls.
    • Local Map Pack Dominance: Google Business Profile optimization, citation cleanup, and review acquisition strategies.
    • Conversion Call Funnels: Fast-loading landing pages optimized for direct phone calls and call recording integration.

    Pricing for 10x Ads begins at a published $1,500/month management retainer, with recommended ad budgets typically ranging from $1,500 to $5,000/month paid directly to ad platforms. 10x Ads is not a staffing agency or virtual assistant provider; however, founder Sam Lozano frequently publishes educational resources detailing how contractors can hire Filipino VAs to handle back-office tasks.

    What Is PropulseVA?

    PropulseVA is a specialized remote staffing and operational systems company headquartered in the United States with vetting and operations based in the Philippines. Rather than running advertising media, PropulseVA provides the operational execution layer that handles administrative tasks, customer follow-up, and CRM infrastructure.

    Through dedicated managed Filipino virtual assistant services, businesses gain structured administrative and executive support without the overhead of direct recruiting, payroll complexity, or unsupervised freelancers.

    Information Gain Architecture

    The ACQUIRE → OPERATE → AUTOMATE Framework

    Many service business owners feel torn between paying for advertising or hiring administrative help. In reality, modern contractor growth requires three distinct, complementary layers:

    LAYER 1: ACQUIRE

    Marketing Agency (10x Ads)

    Generates demand. Runs Google PPC, Meta ads, local SEO, and call funnels to produce exclusive inquiries and qualified phone calls.

    LAYER 2: OPERATE

    Virtual Assistant (PropulseVA)

    Executes daily tasks. An intake VA answers calls, qualifies homeowners, updates CRM pipelines, schedules estimates, and chases stale invoices.

    LAYER 3: AUTOMATE

    System Engineering (DFY Systems)

    Eliminates manual bottlenecks. Instant SMS missed-call callbacks, two-way CRM triggers, and automated review campaigns built via done-for-you automation services.

    Side-by-Side Comparison: 10x Ads vs PropulseVA

    Feature / Dimension10x AdsPropulseVA
    Core Business ModelPerformance digital marketing & media buying agencyManaged remote staffing & workflow automation
    Primary DeliverableExclusive phone calls, booked estimate leads & ROASDedicated 40 hr/wk assistant or custom CRM automation
    Starting Cost$1,500/mo retainer + $1,500–$5,000 ad spendFlat monthly pricing with dedicated full-time support
    Territory ExclusivityYes (1 trade per 30-mile radius)Not applicable (staffing capacity is dedicated to you)
    Lead Intake & CRM ManagementAttribution tracking; client handles daily phone answeringSpecialized talent via dedicated GoHighLevel VAs
    Contract TermsMonth-to-month (no long-term lock-in)Flexible month-to-month staffing agreements

    Who Might Choose 10x Ads vs PropulseVA?

    Choose 10x Ads If You Have An Empty Calendar

    If your operational team is sitting idle, your technicians need work, and your primary bottleneck is inbound job volume, hiring a virtual assistant will not solve your problem. You need an acquisition engine. 10x Ads provides proven ad campaigns that direct local buyers actively searching for emergency repair or installations to your phones.

    Choose PropulseVA If Inbound Leads Are Slipping Through Cracks

    If you already run ads or get consistent referrals, but you miss calls while on job sites, take 6 hours to respond to quote requests, or have an unorganized CRM pipeline, pouring more money into advertising will waste capital. You need operational capacity. A dedicated Filipino VA answers inquiries within minutes, qualifies job scopes, and manages calendar dispatches.

    When Do Growing Contractors Need Both?

    High-growth trade businesses frequently partner with an acquisition agency like 10x Ads while simultaneously embedding a Filipino CRM expert VA to manage the inbound flow. The agency scales the pipeline, while the VA updates deal stages, triggers automated SMS reviews upon job completion, and maintains zero lead loss.

    Frequently Asked Questions

    What does 10x Ads do?

    10x Ads is a performance marketing agency specializing in exclusive local lead generation for contractors through Google Ads, Meta Ads, Google Business Profile optimization, and conversion-focused call funnels.

    Is 10x Ads a virtual assistant company?

    No. 10x Ads manages digital advertising campaigns. While its founder publishes educational comparisons on hiring Filipino VAs, 10x Ads does not recruit, employ, or manage virtual assistants for clients.

    Should a contractor hire a marketing agency or a VA first?

    If your phone is silent, hire an agency like 10x Ads to generate job opportunities. If your phone is already ringing but you are missing calls, delaying estimates, or losing track of follow-ups, hire a VA first to protect your existing revenue.

    How does PropulseVA support marketing campaigns?

    PropulseVA provides trained assistants who manage the incoming leads, input contact data into CRMs like GoHighLevel, confirm dispatch appointments, and execute structured follow-up sequences, maximizing the return on ad spend generated by marketing agencies.

    Frequently Asked Questions

    What does 10x Ads do?+

    10x Ads is a performance marketing agency specializing in exclusive local lead generation for home service contractors through Google Ads, Meta Ads, Google Business Profile optimization, and conversion-focused call funnels.

    Is 10x Ads a virtual assistant company?+

    No. 10x Ads manages digital advertising campaigns. While its founder publishes educational comparisons on hiring Filipino VAs, 10x Ads does not recruit, employ, or manage virtual assistants for clients.

    Should a contractor hire a marketing agency or a virtual assistant first?+

    If your phone is silent, hire an agency like 10x Ads to generate job opportunities. If your phone is already ringing but you are missing calls, delaying estimates, or losing track of follow-ups, hire a VA first to protect your existing revenue.

    Can a business use both 10x Ads and PropulseVA at the same time?+

    Yes. High-growth trade companies frequently pair 10x Ads to generate exclusive buyer traffic with a PropulseVA virtual assistant or CRM automation setup to capture, qualify, and convert every lead.

    Ready to hire your AI-trained VA?

    Get matched with top 1% Philippine talent, fully vetted and equipped.

    Book a Free Audit