Criselle Julian
Project Manager, PropulseVA
Criselle Julian is Project Manager at PropulseVA. Criselle manages client onboarding, project execution timelines, and virtual assistant performance support. Leveraging deep expertise in AI tools and agile project management, she ensures seamless daily operations between clients and their dedicated PropulseVA virtual assistants.
- Project Manager at PropulseVA
- Specialist in Client Onboarding & Project Execution
- Expert in Agile Workflow Tracking & AI Productivity
A real estate virtual assistant typically costs $4–$18/hour depending on skill layer and responsibility — a basic admin VA runs lower, a lead-management or transaction VA sits in the middle, and a CRM or automation specialist costs more. US-based real estate VAs start higher. But the headline rate is not the total cost: recruiting, training, management, tools, and replacement all add up, so the right way to compare is by what the person can independently own, not by the hourly number alone.
Quick Pricing Summary
| Role | Typical Filipino Range | What Drives It |
|---|
| Admin VA | $4–$8/hr | Basic data entry, scheduling, document prep |
| Lead management VA | $6–$12/hr | CRM fluency, follow-up cadence, pipeline movement |
| Transaction VA | $6–$12/hr | Document tracking, deadline reminders, party coordination |
| ISA / phone support | $6–$14/hr | Outbound calling, qualification, appointment setting |
| CRM / automation specialist | $10–$18/hr | Workflow design, troubleshooting, platform depth |
Ranges are indicative market reference points, not fixed quotes. Verify current rates with multiple sources before budgeting.
Rate by Responsibility, Not Just Title
Two candidates both labeled "real estate VA" can have completely different responsibilities. A person who updates contacts and sends reminders is not priced like a person who diagnoses a broken follow-up workflow and redesigns it. Cost should reflect skill, industry knowledge, communication responsibility, tool depth, and outcome ownership — combined. Our general VA cost guide and the total cost to hire a Filipino VA breakdown explain why rate ≠ total cost.
Local vs Offshore vs Managed
Where you source changes both rate and the burden you carry:
| Model | Rate Effect | What You Own |
|---|
| US-based VA | Highest | Closer timezone/cultural fit; you still manage |
| Filipino direct hire | Lower | Screening, onboarding, management, replacement |
| Freelancer (project) | Variable | Scope, quality, continuity; weak for long-term roles |
| Managed VA provider | Higher than direct, lower than US | Provider handles sourcing, vetting, replacement, some management |
For the model trade-offs, see our managed vs direct hire guide. If your real estate process runs on GoHighLevel, pricing context for that platform specifically lives in our GoHighLevel expert VA page and the GHL VA cost by skill level article.
The Hidden Cost of Rework
The cheapest VA often becomes the most expensive after rework and rehiring. A mismanaged pipeline, broken follow-up cadence, or undocumented transaction file costs you in lost leads and risk — not in hourly rate. See our hidden costs of the cheapest VA for the full pattern. In real estate specifically, a cold lead that was never followed up is a future transaction that quietly disappeared.
When a Specialist Costs Less Overall
If your bottleneck is a broken CRM workflow, a $12/hour CRM specialist who can diagnose and fix it may cost less overall than a $6/hour admin VA who cannot. Pay for the level of responsibility the role actually requires. See our real estate VA pillar for the workflow that defines that responsibility.
What to Verify Before Comparing Rates
- Which CRM/platform the candidate actually knows (not just "real estate experience").
- Whether the rate is worker wage or a managed-service mark-up.
- What is included — screening, onboarding, replacement, management — or just access to a candidate.
- Whether hours are guaranteed or project-based.
Our OnlineJobs.ph employer guide and VA interview guide cover what to clarify before accepting any quote.
Frequently Asked Questions
How much does a real estate VA cost per hour?
Roughly $4–$18/hour for a Filipino real estate VA depending on skill — admin at the low end, CRM/automation specialist at the high end. US-based rates start higher. Total cost includes more than the rate.
Is direct hiring cheaper than a managed provider?
On hourly rate, usually yes — but you absorb recruiting, vetting, onboarding, management, and replacement. A managed provider costs more per hour but reduces those burdens. Compare total cost, not just rate.
What should a real estate VA cost include?
Clarify whether the number is worker wage or managed-service price, what hours are guaranteed, and what is included (screening, replacement, management). Never compare unlike models without explaining what each includes.
Match Cost to Responsibility
If you want real estate VA support priced around the actual responsibility — CRM, follow-up, transaction coordination — explore PropulseVA's managed virtual assistant service.
